Human Capital Agenda
Using level priced pay ranges to drive fair pay differentiation at BAT

One of the world’s “Big Four” tobacco companies, British American Tobacco (BAT) has a well-established employee value proposition of “bring your difference” that chimes perfectly in an organisation whose 57,000+ staff are present in more than 140 countries. This article offers a concise overview of how BAT recently reviewed and reframed its reward philosophy and practices in order to improve consistency across its diverse operations and to help attract and retain the top talent so vital to its future success.

"Given BAT’s extensive global footprint, it may come as no surprise that our reward proposition aims to be globally aligned and yet locally relevant. And as part of that, we want to pay sustainably, competitively, and fairly."

Developing Meaningful Workforce Rewards


Business results are driven by people. But what are people driven by?

A paycheck, yes — but there’s more to it than that. Mercer has more than 70 years of experience understanding what drives employees and translating that knowledge into results. You won’t find data like ours anywhere else. Our benchmark database is the best in the business for evaluating and creating competitive compensation offerings.

We have the experience and the hard numbers to design your organization’s workforce rewards, structure incentive programs, manage internal equity, and, most of all, create a satisfied and more productive workforce.

Transforming HR through technology
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