Reacting effectively to the currency devaluations so common in Africa and the Middle East (MEA) is essential for multinationals operating there. The economic, social, and political upheaval endemic in these emerging markets can quickly impact employee populations, so having a strategic solution at the ready is essential if business are to tackle such crises quickly and effectively. This article explains how IBM, one of the world’s biggest technology and consulting companies, created a tiered framework that has enabled it to accurately calibrate its response to currency-related issues in this region.
"Currencies can go into freefall in MEA, and most companies’ initial reaction would be to act quickly and significantly to neutralise any threat. However, currencies in the region can also restabilise very quickly, meaning that much of the (expensive) corporate intervention can actually be unnecessary."
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